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Product ID: 406238EAU
 
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Aligning Your Financial Institution's Website and Marketing Strategy

OnDemand Webinar (92 minutes)

Learn how to effectively position your organization and bring your unique marketing message to life.The marketplace for your financial services is evolving and changing every day. There are new competitors, new technologies and ever-changing regulations. It can be difficult to create differentiation and attract new customers through all the messages and the noise. This topic will provide you with fresh and insightful strategies to more effectively position your organization and bring your unique message to life. We will show you how to align your marketing and website strategies. You will see how to increase engagement with existing customers, attract more customers and separate yourself from the pack. Next, you will learn how to simplify the data and focus specifically on KPIs (Key Performance Indicators) important to driving your success forward.

Authors

John Vachalek, Webolutions

Agenda

Effectively Positioning Your Financial Institution

• Evaluating the Marketplace

• Branding a Unique Positioning to Drive Effective Marketing

• Planning an Aligned Website

Aligning Your Website and Marketing Strategy

• Effectively Telling Your Story

• Website IA, UX and Functional Alignment

• Content Rules of Thumb

Multiplying Your Online Success

• Developing Your Success Measures

• Creating More Effective Engagement Journeys

• Continuing to Improve Your Results