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Sponsored by Lorman Education
Only registered attendee will receive continuing education credit.
Product ID: 405989
 
Credit & Course Provided by:

Marketing the Banker in Today's Competitive Economy

Live Webinar
May 29, 2019
1:00 pm ET (12 pm CT, 11 am MT, 10 am PT)
1 hour 30 minutes
Live Webinar$199Register Now
Can't Attend?   Audio & Reference Manual$199Add to Cart

Gain a better understanding of how to market the bank, a bank department, and yourself in this very competitive world.

In today’s competitive economy, how do you market your bank, how do you market your department, how do you market yourself? This material will provide you with a strong understanding of the marketing concept as well as practical applications in the real world of marketing bank products and services. Gain a good feel for the target market, the four (4) P’s of marketing, the industry life cycle, and market structure and how these apply to marketing the bank, your department, and yourself. Additionally, mini case studies will be presented to illustrate the marketing concepts.

Learning Objectives

• You will be able to discuss how to market a bank.

• You will be able to describe how to market a department and yourself.

• You will be able to recognize the (4) P’s.

• You will be able to review marketing concepts through mini case studies.

Registration

Live Webinar$199Register Now
Can't Attend?   Audio & Reference Manual$199Add to Cart