E=MC2 Einstein on Referrals


Ed Craine
July 16, 2008  

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I’m often asked the question, “How can I meet and do business with the top Realtors in my market? The answer to this question may surprise you. What most loan agents are looking for when they ask this question is a turnkey system they can use to impress a top Realtor to a sufficient degree that the Realtor will be magically transported to a state of mind where they can’t help but want to do business with you. The approaches are varied and creative (and often expensive). One popular approach is to spend a lot of money on image advertising so that you’ll be noticed and that when you call, The Top Realtor will eagerly take your call wanting to team up with you so that you both can make nothing but money.


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